Luminessence :: Find Your Essence ...

With Luminessence, we distill a client's company or product to its essence: What it is. What it does. What it should promise.

Then we build a map, a set words and diagrams that enables us to fully understand what makes a client essential in their customers' collective mind now (and in the future). From these fundamental building blocks, we develop the precise positioning and messages to help a client's brand hit their customers in all the right places.

But a map isn't stuck in time. It charts a journey. So, we take our strategy and words, then we outline the best way to spread the message.

It could include a logo, a new name, business collateral, sales materials, direct marketing, product packaging, websites, illustrations, advertising campaigns, apparel, trade show booths, and real-world promotions ... all designed for a strategic purpose.

You want to leave an impression. In order to grow, you need customers who want your brand to be part of their everyday lives. Call it brand loyalty. Call them brand groupies.

This is what a brand is all about. More than a product, service or logo, it also includes the way you talk and the experience you've left the customer with after it's all said and done. When your name is heard or seen, the image that comes to mind is the brand you've created for yourself — intentional or not.

So our question for you would be, is it the right one?